Microsoft Advertising (UET) vs Outbrain
Microsoft Advertising (UET) and Outbrain are both tracking: analytics and ad pixels tools. Of the 1003 stores we index, Microsoft Advertising (UET) is on 132 (13%) and Outbrain on 8 (1%). 7 stores use both.
Microsoft Advertising (UET) and Outbrain on the stores we index
Show the data
| Only Microsoft Advertising (UET) | 125 |
|---|---|
| Only Outbrain | 1 |
| Both | 7 |
Microsoft Advertising (UET)
On 132 of 1003 stores (13%)
We haven't checked Microsoft Advertising (UET)'s features and prices yet.
Outbrain
On 8 of 1003 stores (1%)
We haven't checked Outbrain's features and prices yet.
Switches
No stores we index have switched between Microsoft Advertising (UET) and Outbrain yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Microsoft Advertising (UET) | Outbrain |
|---|---|---|
| Shopify | 98 | 8 |
| Salesforce Commerce Cloud | 8 | 0 |
| THG Ingenuity | 6 | 0 |
| Adobe Commerce (Magento) | 4 | 0 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Microsoft Advertising (UET) | Outbrain |
|---|---|---|
| Fashion and accessories | 27 | 4 |
| Beauty and skincare | 17 | 0 |
| Sports and outdoor | 16 | 0 |
| Food and drink | 14 | 1 |
| Home and furniture | 13 | 2 |
| Health and wellness | 11 | 0 |
| Tech accessories | 10 | 1 |
| Pets | 10 | 0 |
| Kids and baby | 6 | 0 |
| Gifts and stationery | 4 | 0 |
| Large retailers | 4 | 0 |
Stores using each, where the two have at least 3 between them.
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All the alternatives to Microsoft Advertising (UET)
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure