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Outbrain vs Pinterest Tag

Outbrain and Pinterest Tag are both tracking: analytics and ad pixels tools. Of the 1010 stores we index, Pinterest Tag is on 196 (19%) and Outbrain on 28 (3%). 14 stores use both.

Outbrain and Pinterest Tag on the stores we index

Of the 1010 stores we index. CommerceGeek store index.
Show the data
Outbrain and Pinterest Tag on the stores we index
Only Outbrain14
Only Pinterest Tag182
Both14

Outbrain

On 28 of 1010 stores (3%)

We haven't checked Outbrain's features and prices yet.

Pinterest Tag

On 196 of 1010 stores (19%)

We haven't checked Pinterest Tag's features and prices yet.

Switches

No stores we index have switched between Outbrain and Pinterest Tag yet. We record what each store uses at the end of every month, so switches show here as they happen.

By platform

PlatformOutbrainPinterest Tag
Shopify16102
Salesforce Commerce Cloud424
Adobe Commerce (Magento)110
THG Ingenuity05

Stores using each, where the two have at least 3 between them.

By industry

IndustryOutbrainPinterest Tag
Fashion and accessories949
Beauty and skincare533
Home and furniture327
Sports and outdoor217
Food and drink315
Gifts and stationery116
Kids and baby012
Health and wellness09
Pets27
Tech accessories35
Large retailers06

Stores using each, where the two have at least 3 between them.

All the alternatives to Outbrain · All the alternatives to Pinterest Tag

Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure