Outbrain vs TikTok Pixel
Outbrain and TikTok Pixel are both tracking: analytics and ad pixels tools. Of the 1010 stores we index, TikTok Pixel is on 236 (23%) and Outbrain on 28 (3%). 17 stores use both.
Outbrain and TikTok Pixel on the stores we index
Show the data
| Only Outbrain | 11 |
|---|---|
| Only TikTok Pixel | 219 |
| Both | 17 |
Outbrain
On 28 of 1010 stores (3%)
We haven't checked Outbrain's features and prices yet.
TikTok Pixel
On 236 of 1010 stores (23%)
We haven't checked TikTok Pixel's features and prices yet.
Switches
No stores we index have switched between Outbrain and TikTok Pixel yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Outbrain | TikTok Pixel |
|---|---|---|
| Shopify | 16 | 129 |
| Salesforce Commerce Cloud | 4 | 27 |
| Adobe Commerce (Magento) | 1 | 5 |
| THG Ingenuity | 0 | 6 |
| SAP Commerce Cloud | 0 | 3 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Outbrain | TikTok Pixel |
|---|---|---|
| Fashion and accessories | 9 | 51 |
| Beauty and skincare | 5 | 36 |
| Sports and outdoor | 2 | 27 |
| Food and drink | 3 | 24 |
| Home and furniture | 3 | 20 |
| Gifts and stationery | 1 | 15 |
| Health and wellness | 0 | 16 |
| Pets | 2 | 14 |
| Tech accessories | 3 | 12 |
| Kids and baby | 0 | 13 |
| Large retailers | 0 | 8 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Outbrain · All the alternatives to TikTok Pixel
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure