Meta Pixel vs RTB House
Meta Pixel and RTB House are both tracking: analytics and ad pixels tools. Of the 1010 stores we index, Meta Pixel is on 323 (32%) and RTB House on 32 (3%). 27 stores use both.
Meta Pixel and RTB House on the stores we index
Show the data
| Only Meta Pixel | 296 |
|---|---|
| Only RTB House | 5 |
| Both | 27 |
Meta Pixel
On 323 of 1010 stores (32%)
We haven't checked Meta Pixel's features and prices yet.
RTB House
On 32 of 1010 stores (3%)
We haven't checked RTB House's features and prices yet.
Switches
No stores we index have switched between Meta Pixel and RTB House yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Meta Pixel | RTB House |
|---|---|---|
| Shopify | 181 | 12 |
| Salesforce Commerce Cloud | 32 | 6 |
| Adobe Commerce (Magento) | 14 | 0 |
| THG Ingenuity | 6 | 5 |
| Centra | 4 | 0 |
| WooCommerce | 4 | 0 |
| BigCommerce | 3 | 0 |
| SAP Commerce Cloud | 3 | 0 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Meta Pixel | RTB House |
|---|---|---|
| Fashion and accessories | 65 | 12 |
| Beauty and skincare | 41 | 3 |
| Sports and outdoor | 40 | 2 |
| Home and furniture | 36 | 4 |
| Food and drink | 29 | 3 |
| Kids and baby | 25 | 3 |
| Tech accessories | 23 | 1 |
| Gifts and stationery | 22 | 0 |
| Health and wellness | 17 | 2 |
| Pets | 17 | 1 |
| Large retailers | 8 | 1 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Meta Pixel · All the alternatives to RTB House
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure