Alternatives to RTB House
20 other tracking: analytics and ad pixels tools are on the stores we index. Meta Pixel is the most used, on 323 of 1010 stores (32%), then Microsoft Advertising (UET) on 310. RTB House itself is on 32 (3%).
RTB House and its alternatives
Show the data
| RTB House (this tool) | 3% |
|---|---|
| Meta Pixel | 32% |
| Microsoft Advertising (UET) | 31% |
| TikTok Pixel | 23% |
| Pinterest Tag | 19% |
| Google Ads | 16% |
| ShopMy | 16% |
| Reddit Pixel | 12% |
Every alternative
| Tool | Stores | Also use RTB House | Compare |
|---|---|---|---|
| Meta Pixel | 323 (32%) | 27 | Compare |
| Microsoft Advertising (UET) | 310 (31%) | 25 | Compare |
| TikTok Pixel | 236 (23%) | 26 | Compare |
| Pinterest Tag | 196 (19%) | 21 | Compare |
| Google Ads | 165 (16%) | 10 | |
| ShopMy | 158 (16%) | 2 | |
| Reddit Pixel | 126 (12%) | 15 | |
| The Trade Desk | 112 (11%) | 10 | |
| impact.com | 100 (10%) | 9 | |
| Awin | 86 (9%) | 13 | |
| Snap Pixel | 83 (8%) | 13 | |
| Criteo | 69 (7%) | 13 | |
| X (Twitter) Pixel | 46 (5%) | 8 | |
| LinkedIn Insight Tag | 45 (4%) | 3 | |
| LiveIntent | 38 (4%) | 2 | |
| Adobe Audience Manager | 36 (4%) | 3 | |
| Outbrain | 28 (3%) | 6 | |
| AppLovin | 22 (2%) | 0 | |
| Adalyser | 15 (1%) | 3 | |
| MediaMath | 3 (under 1%) | 1 |
Switches
No stores we index have switched between RTB House and another tracking: analytics and ad pixels tool yet. We record what each store uses at the end of every month, so switches show here as they happen.
By industry
Where RTB House is on at least 5 stores, the most used alternative there.
- Fashion and accessories: RTB House on 12 of 223; Meta Pixel on 65
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Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure