RTB House vs TikTok Pixel
RTB House and TikTok Pixel are both tracking: analytics and ad pixels tools. Of the 1010 stores we index, TikTok Pixel is on 236 (23%) and RTB House on 32 (3%). 26 stores use both.
RTB House and TikTok Pixel on the stores we index
Show the data
| Only RTB House | 6 |
|---|---|
| Only TikTok Pixel | 210 |
| Both | 26 |
RTB House
On 32 of 1010 stores (3%)
We haven't checked RTB House's features and prices yet.
TikTok Pixel
On 236 of 1010 stores (23%)
We haven't checked TikTok Pixel's features and prices yet.
Switches
No stores we index have switched between RTB House and TikTok Pixel yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | RTB House | TikTok Pixel |
|---|---|---|
| Shopify | 12 | 129 |
| Salesforce Commerce Cloud | 6 | 27 |
| THG Ingenuity | 5 | 6 |
| Adobe Commerce (Magento) | 0 | 5 |
| SAP Commerce Cloud | 0 | 3 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | RTB House | TikTok Pixel |
|---|---|---|
| Fashion and accessories | 12 | 51 |
| Beauty and skincare | 3 | 36 |
| Sports and outdoor | 2 | 27 |
| Food and drink | 3 | 24 |
| Home and furniture | 4 | 20 |
| Health and wellness | 2 | 16 |
| Kids and baby | 3 | 13 |
| Gifts and stationery | 0 | 15 |
| Pets | 1 | 14 |
| Tech accessories | 1 | 12 |
| Large retailers | 1 | 8 |
Stores using each, where the two have at least 3 between them.
All the alternatives to RTB House · All the alternatives to TikTok Pixel
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure