Pinterest Tag vs RTB House
Pinterest Tag and RTB House are both tracking: analytics and ad pixels tools. Of the 1010 stores we index, Pinterest Tag is on 196 (19%) and RTB House on 32 (3%). 21 stores use both.
Pinterest Tag and RTB House on the stores we index
Show the data
| Only Pinterest Tag | 175 |
|---|---|
| Only RTB House | 11 |
| Both | 21 |
Pinterest Tag
On 196 of 1010 stores (19%)
We haven't checked Pinterest Tag's features and prices yet.
RTB House
On 32 of 1010 stores (3%)
We haven't checked RTB House's features and prices yet.
Switches
No stores we index have switched between Pinterest Tag and RTB House yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Pinterest Tag | RTB House |
|---|---|---|
| Shopify | 102 | 12 |
| Salesforce Commerce Cloud | 24 | 6 |
| Adobe Commerce (Magento) | 10 | 0 |
| THG Ingenuity | 5 | 5 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Pinterest Tag | RTB House |
|---|---|---|
| Fashion and accessories | 49 | 12 |
| Beauty and skincare | 33 | 3 |
| Home and furniture | 27 | 4 |
| Sports and outdoor | 17 | 2 |
| Food and drink | 15 | 3 |
| Gifts and stationery | 16 | 0 |
| Kids and baby | 12 | 3 |
| Health and wellness | 9 | 2 |
| Pets | 7 | 1 |
| Large retailers | 6 | 1 |
| Tech accessories | 5 | 1 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Pinterest Tag · All the alternatives to RTB House
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure