Microsoft Advertising (UET) vs RTB House
Microsoft Advertising (UET) and RTB House are both tracking: analytics and ad pixels tools. Of the 1010 stores we index, Microsoft Advertising (UET) is on 310 (31%) and RTB House on 32 (3%). 25 stores use both.
Microsoft Advertising (UET) and RTB House on the stores we index
Show the data
| Only Microsoft Advertising (UET) | 285 |
|---|---|
| Only RTB House | 7 |
| Both | 25 |
Microsoft Advertising (UET)
On 310 of 1010 stores (31%)
We haven't checked Microsoft Advertising (UET)'s features and prices yet.
RTB House
On 32 of 1010 stores (3%)
We haven't checked RTB House's features and prices yet.
Switches
No stores we index have switched between Microsoft Advertising (UET) and RTB House yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Microsoft Advertising (UET) | RTB House |
|---|---|---|
| Shopify | 194 | 12 |
| Salesforce Commerce Cloud | 27 | 6 |
| Adobe Commerce (Magento) | 11 | 0 |
| THG Ingenuity | 6 | 5 |
| SAP Commerce Cloud | 3 | 0 |
| WooCommerce | 3 | 0 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Microsoft Advertising (UET) | RTB House |
|---|---|---|
| Fashion and accessories | 52 | 12 |
| Beauty and skincare | 46 | 3 |
| Home and furniture | 35 | 4 |
| Sports and outdoor | 37 | 2 |
| Food and drink | 32 | 3 |
| Pets | 24 | 1 |
| Health and wellness | 22 | 2 |
| Kids and baby | 17 | 3 |
| Tech accessories | 19 | 1 |
| Gifts and stationery | 18 | 0 |
| Large retailers | 8 | 1 |
Stores using each, where the two have at least 3 between them.
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All the alternatives to Microsoft Advertising (UET) · All the alternatives to RTB House
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure