Pinterest Tag vs Snap Pixel
Pinterest Tag and Snap Pixel are both tracking: analytics and ad pixels tools. Of the 1010 stores we index, Pinterest Tag is on 196 (19%) and Snap Pixel on 83 (8%). 49 stores use both.
Pinterest Tag and Snap Pixel on the stores we index
Show the data
| Only Pinterest Tag | 147 |
|---|---|
| Only Snap Pixel | 34 |
| Both | 49 |
Pinterest Tag
On 196 of 1010 stores (19%)
We haven't checked Pinterest Tag's features and prices yet.
Snap Pixel
On 83 of 1010 stores (8%)
We haven't checked Snap Pixel's features and prices yet.
Switches
No stores we index have switched between Pinterest Tag and Snap Pixel yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Pinterest Tag | Snap Pixel |
|---|---|---|
| Shopify | 102 | 35 |
| Salesforce Commerce Cloud | 24 | 15 |
| Adobe Commerce (Magento) | 10 | 2 |
| THG Ingenuity | 5 | 6 |
| WooCommerce | 2 | 1 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Pinterest Tag | Snap Pixel |
|---|---|---|
| Fashion and accessories | 49 | 17 |
| Beauty and skincare | 33 | 23 |
| Home and furniture | 27 | 4 |
| Sports and outdoor | 17 | 9 |
| Food and drink | 15 | 7 |
| Gifts and stationery | 16 | 5 |
| Kids and baby | 12 | 2 |
| Health and wellness | 9 | 4 |
| Tech accessories | 5 | 7 |
| Large retailers | 6 | 3 |
| Pets | 7 | 2 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Pinterest Tag · All the alternatives to Snap Pixel
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure