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Pinterest Tag vs The Trade Desk

Pinterest Tag and The Trade Desk are both tracking: analytics and ad pixels tools. Of the 1010 stores we index, Pinterest Tag is on 196 (19%) and The Trade Desk on 112 (11%). 54 stores use both.

Pinterest Tag and The Trade Desk on the stores we index

Of the 1010 stores we index. CommerceGeek store index.
Show the data
Pinterest Tag and The Trade Desk on the stores we index
Only Pinterest Tag142
Only The Trade Desk58
Both54

Pinterest Tag

On 196 of 1010 stores (19%)

We haven't checked Pinterest Tag's features and prices yet.

The Trade Desk

On 112 of 1010 stores (11%)

We haven't checked The Trade Desk's features and prices yet.

Switches

No stores we index have switched between Pinterest Tag and The Trade Desk yet. We record what each store uses at the end of every month, so switches show here as they happen.

By platform

PlatformPinterest TagThe Trade Desk
Shopify10265
Salesforce Commerce Cloud2412
Adobe Commerce (Magento)106
THG Ingenuity53
SAP Commerce Cloud23
WooCommerce22
Shopware21

Stores using each, where the two have at least 3 between them.

By industry

IndustryPinterest TagThe Trade Desk
Fashion and accessories4917
Beauty and skincare3325
Home and furniture278
Sports and outdoor1715
Food and drink1513
Gifts and stationery165
Kids and baby125
Health and wellness97
Pets78
Tech accessories56
Large retailers63

Stores using each, where the two have at least 3 between them.

All the alternatives to Pinterest Tag · All the alternatives to The Trade Desk

Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure