Pinterest Tag vs TikTok Pixel
Pinterest Tag and TikTok Pixel are both tracking: analytics and ad pixels tools. Of the 1010 stores we index, TikTok Pixel is on 236 (23%) and Pinterest Tag on 196 (19%). 128 stores use both.
Pinterest Tag and TikTok Pixel on the stores we index
Show the data
| Only Pinterest Tag | 68 |
|---|---|
| Only TikTok Pixel | 108 |
| Both | 128 |
Pinterest Tag
On 196 of 1010 stores (19%)
We haven't checked Pinterest Tag's features and prices yet.
TikTok Pixel
On 236 of 1010 stores (23%)
We haven't checked TikTok Pixel's features and prices yet.
Switches
No stores we index have switched between Pinterest Tag and TikTok Pixel yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Pinterest Tag | TikTok Pixel |
|---|---|---|
| Shopify | 102 | 129 |
| Salesforce Commerce Cloud | 24 | 27 |
| Adobe Commerce (Magento) | 10 | 5 |
| THG Ingenuity | 5 | 6 |
| SAP Commerce Cloud | 2 | 3 |
| WooCommerce | 2 | 2 |
| Centra | 1 | 2 |
| Shopware | 2 | 1 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Pinterest Tag | TikTok Pixel |
|---|---|---|
| Fashion and accessories | 49 | 51 |
| Beauty and skincare | 33 | 36 |
| Home and furniture | 27 | 20 |
| Sports and outdoor | 17 | 27 |
| Food and drink | 15 | 24 |
| Gifts and stationery | 16 | 15 |
| Health and wellness | 9 | 16 |
| Kids and baby | 12 | 13 |
| Pets | 7 | 14 |
| Tech accessories | 5 | 12 |
| Large retailers | 6 | 8 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Pinterest Tag · All the alternatives to TikTok Pixel
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure