Snap Pixel vs TikTok Pixel
Snap Pixel and TikTok Pixel are both tracking: analytics and ad pixels tools. Of the 1010 stores we index, TikTok Pixel is on 236 (23%) and Snap Pixel on 83 (8%). 61 stores use both.
Snap Pixel and TikTok Pixel on the stores we index
Show the data
| Only Snap Pixel | 22 |
|---|---|
| Only TikTok Pixel | 175 |
| Both | 61 |
Snap Pixel
On 83 of 1010 stores (8%)
We haven't checked Snap Pixel's features and prices yet.
TikTok Pixel
On 236 of 1010 stores (23%)
We haven't checked TikTok Pixel's features and prices yet.
Switches
No stores we index have switched between Snap Pixel and TikTok Pixel yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | Snap Pixel | TikTok Pixel |
|---|---|---|
| Shopify | 35 | 129 |
| Salesforce Commerce Cloud | 15 | 27 |
| THG Ingenuity | 6 | 6 |
| Adobe Commerce (Magento) | 2 | 5 |
| Centra | 1 | 2 |
| SAP Commerce Cloud | 0 | 3 |
| WooCommerce | 1 | 2 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | Snap Pixel | TikTok Pixel |
|---|---|---|
| Fashion and accessories | 17 | 51 |
| Beauty and skincare | 23 | 36 |
| Sports and outdoor | 9 | 27 |
| Food and drink | 7 | 24 |
| Home and furniture | 4 | 20 |
| Gifts and stationery | 5 | 15 |
| Health and wellness | 4 | 16 |
| Tech accessories | 7 | 12 |
| Pets | 2 | 14 |
| Kids and baby | 2 | 13 |
| Large retailers | 3 | 8 |
Stores using each, where the two have at least 3 between them.
All the alternatives to Snap Pixel · All the alternatives to TikTok Pixel
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure