The Trade Desk vs TikTok Pixel
The Trade Desk and TikTok Pixel are both tracking: analytics and ad pixels tools. Of the 1010 stores we index, TikTok Pixel is on 236 (23%) and The Trade Desk on 112 (11%). 57 stores use both.
The Trade Desk and TikTok Pixel on the stores we index
Show the data
| Only The Trade Desk | 55 |
|---|---|
| Only TikTok Pixel | 179 |
| Both | 57 |
The Trade Desk
On 112 of 1010 stores (11%)
We haven't checked The Trade Desk's features and prices yet.
TikTok Pixel
On 236 of 1010 stores (23%)
We haven't checked TikTok Pixel's features and prices yet.
Switches
No stores we index have switched between The Trade Desk and TikTok Pixel yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | The Trade Desk | TikTok Pixel |
|---|---|---|
| Shopify | 65 | 129 |
| Salesforce Commerce Cloud | 12 | 27 |
| Adobe Commerce (Magento) | 6 | 5 |
| THG Ingenuity | 3 | 6 |
| SAP Commerce Cloud | 3 | 3 |
| WooCommerce | 2 | 2 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | The Trade Desk | TikTok Pixel |
|---|---|---|
| Fashion and accessories | 17 | 51 |
| Beauty and skincare | 25 | 36 |
| Sports and outdoor | 15 | 27 |
| Food and drink | 13 | 24 |
| Home and furniture | 8 | 20 |
| Health and wellness | 7 | 16 |
| Pets | 8 | 14 |
| Gifts and stationery | 5 | 15 |
| Kids and baby | 5 | 13 |
| Tech accessories | 6 | 12 |
| Large retailers | 3 | 8 |
Stores using each, where the two have at least 3 between them.
All the alternatives to The Trade Desk · All the alternatives to TikTok Pixel
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure