TikTok Pixel vs X (Twitter) Pixel
TikTok Pixel and X (Twitter) Pixel are both tracking: analytics and ad pixels tools. Of the 1010 stores we index, TikTok Pixel is on 236 (23%) and X (Twitter) Pixel on 46 (5%). 30 stores use both.
TikTok Pixel and X (Twitter) Pixel on the stores we index
Show the data
| Only TikTok Pixel | 206 |
|---|---|
| Only X (Twitter) Pixel | 16 |
| Both | 30 |
TikTok Pixel
On 236 of 1010 stores (23%)
We haven't checked TikTok Pixel's features and prices yet.
X (Twitter) Pixel
On 46 of 1010 stores (5%)
We haven't checked X (Twitter) Pixel's features and prices yet.
Switches
No stores we index have switched between TikTok Pixel and X (Twitter) Pixel yet. We record what each store uses at the end of every month, so switches show here as they happen.
By platform
| Platform | TikTok Pixel | X (Twitter) Pixel |
|---|---|---|
| Shopify | 129 | 21 |
| Salesforce Commerce Cloud | 27 | 5 |
| THG Ingenuity | 6 | 5 |
| Adobe Commerce (Magento) | 5 | 3 |
| SAP Commerce Cloud | 3 | 0 |
Stores using each, where the two have at least 3 between them.
By industry
| Industry | TikTok Pixel | X (Twitter) Pixel |
|---|---|---|
| Fashion and accessories | 51 | 12 |
| Beauty and skincare | 36 | 4 |
| Sports and outdoor | 27 | 4 |
| Food and drink | 24 | 6 |
| Home and furniture | 20 | 4 |
| Health and wellness | 16 | 4 |
| Tech accessories | 12 | 6 |
| Gifts and stationery | 15 | 2 |
| Pets | 14 | 3 |
| Kids and baby | 13 | 0 |
| Large retailers | 8 | 1 |
Stores using each, where the two have at least 3 between them.
All the alternatives to TikTok Pixel · All the alternatives to X (Twitter) Pixel
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure