Alternatives to Google Tag Manager
28 other analytics and tracking tools are on the stores we index. Microsoft Clarity is the most used, on 354 of 1010 stores (35%), then Triple Whale on 191. Google Tag Manager itself is on 367 (36%).
Google Tag Manager and its alternatives
Show the data
| Google Tag Manager (this tool) | 36% |
|---|---|
| Microsoft Clarity | 35% |
| Triple Whale | 19% |
| Elevar | 17% |
| Hotjar | 17% |
| Google Analytics | 10% |
| Cloudflare Web Analytics | 8% |
| Contentsquare | 6% |
Every alternative
| Tool | Stores | Also use Google Tag Manager | Compare |
|---|---|---|---|
| Microsoft Clarity | 354 (35%) | 155 | Compare |
| Triple Whale | 191 (19%) | 78 | Compare |
| Elevar | 174 (17%) | 39 | Compare |
| Hotjar | 173 (17%) | 101 | Compare |
| Google Analytics | 99 (10%) | 47 | Compare |
| Cloudflare Web Analytics | 83 (8%) | 36 | Compare |
| Contentsquare | 61 (6%) | 27 | Compare |
| Adobe Experience Platform Tags | 35 (3%) | 8 | Compare |
| Stape | 31 (3%) | 5 | Compare |
| Northbeam | 30 (3%) | 20 | Compare |
| Segment | 29 (3%) | 6 | Compare |
| Amplitude | 24 (2%) | 9 | Compare |
| Heap | 20 (2%) | 10 | Compare |
| Crazy Egg | 19 (2%) | 10 | Compare |
| Lucky Orange | 16 (2%) | 10 | Compare |
| Polar Analytics | 16 (2%) | 5 | Compare |
| PostHog | 15 (1%) | 4 | Compare |
| Mixpanel | 12 (1%) | 7 | Compare |
| Quantum Metric | 12 (1%) | 4 | Compare |
| RudderStack | 11 (1%) | 7 | Compare |
| Tealium | 9 (1%) | 1 | Compare |
| Chord | 8 (1%) | 3 | Compare |
| Converge | 8 (1%) | 3 | Compare |
| FullStory | 7 (1%) | 4 | Compare |
| Analyzify | 6 (1%) | 4 | Compare |
| Littledata | 4 (under 1%) | 3 | |
| Plausible | 4 (under 1%) | 2 | |
| Google tag (gtag.js) | 3 (under 1%) | 1 |
Switches
No stores we index have switched between Google Tag Manager and another analytics and tracking tool yet. We record what each store uses at the end of every month, so switches show here as they happen.
By industry
Where Google Tag Manager is on at least 5 stores, the most used alternative there.
- Fashion and accessories: Google Tag Manager on 72 of 223; Microsoft Clarity on 86 · see the whole industry
- Beauty and skincare: Google Tag Manager on 60 of 138; Microsoft Clarity on 54 · see the whole industry
- Sports and outdoor: Google Tag Manager on 43 of 104; Microsoft Clarity on 37 · see the whole industry
- Pets: Google Tag Manager on 31 of 66; Microsoft Clarity on 22 · see the whole industry
- Home and furniture: Google Tag Manager on 30 of 96; Microsoft Clarity on 31 · see the whole industry
- Food and drink: Google Tag Manager on 29 of 91; Microsoft Clarity on 27 · see the whole industry
- Tech accessories: Google Tag Manager on 27 of 63; Microsoft Clarity on 19 · see the whole industry
- Kids and baby: Google Tag Manager on 25 of 68; Microsoft Clarity on 30 · see the whole industry
- Health and wellness: Google Tag Manager on 24 of 70; Microsoft Clarity on 27 · see the whole industry
- Gifts and stationery: Google Tag Manager on 20 of 71; Microsoft Clarity on 20 · see the whole industry
- Large retailers: Google Tag Manager on 6 of 20; Adobe Experience Platform Tags on 5
Of the stores we index, not the whole market, and not a ranking of which tool is better. Found in each store’s public pages, so the real numbers may be higher. How we measure